Magenn Air Rotor System (M.A.R.S.) is a Wind Power Anywhere™ solution with distinct advantages over existing Conventional Wind Turbines and Diesel Generating Systems including: global deployment, lower costs, better operational performance, and greater environmental advantages.

MARS is a lighter-than-air tethered wind turbine that rotates about a horizontal axis in response to wind, generating electrical energy. This electrical energy is transferred down the 1000-foot tether for immediate use, or to a set of batteries for later use, or to the power grid. Helium sustains MARS and allows it to ascend to a higher altitude than traditional wind turbines. MARS captures the energy available in the 600 to 1000-foot low level and nocturnal jet streams that exist almost everywhere. MARS rotation also generates the "Magnus effect" which provides additional lift, keeps the MARS stabilized, and positions it within a very controlled and restricted location to adhere to FAA (Federal Aviation Administration) & Transport Canada guidelines.